Get The Most Out Of Selling Your Home

We know you want to get the most out of selling your home. We focus on getting you top dollar and work tirelessly to make the process effortless from consultation to closing. Our experience and knowledge allows us to create a strategic marketing approach generating a compelling energy around your property, thus attracting eager, enthusiastic buyers.  In doing so, we've produced a proven track record for getting over asking price – often 5% over market – in the first few weeks of listing a property.

 

 

Types of Residential Properties

Single Family Residence

Single Family Residence

Condominium

Condominium

Town Home

Town Home

Duplex / Triplex / Fourplex

Duplex / Triplex / Fourplex


Mason got me a full price, all-cash offer in the first week, handled all the details for me, and closed the deal smoothly and on time. I couldn’t have been happier.
— Bobby R., Tech Consultant

Our 10 Step Marketing Plan


Frequently Asked Questions

Buyers:

Q: I’m looking to buy a property. Where should I start?

A:  If you’re on my website, you’ve already taken the first step, which is finding a real estate agent to guide you through the process. It’s a two-way street as you’ll need to familiarize yourself with areas of interest and types of properties. You will also need to establish your buying power.

Q: Ok. Now that I have a clear picture of what I want to buy and my areas of interest, how do I establish my buying power?

A: You need to review your personal finances. Then, if you’re going to obtain financing, open discussions with one or two lenders to get pre-approved (we can make recommendations on great lenders with whom we have had experience). This will establish the price range and type of property and is also a necessity in presenting offers to sellers.

Q: What is the best way to the find the right property for me?

A: Start by making a list of your priorities, such as location, size and amenities. Establish what are must haves and, secondly, a wish list. Must haves are your minimum requirements to purchase. The wish list covers features that you like but aren’t essential.

Q: How do we start seeing properties?

A: This is a two-step process. Step 1: On the MLS (Multiple Listing Search) we can create and email to you a custom search that gives you a portal to your target area and your property preferences (the portal allows you to login to the MLS and set up daily or weekly email alerts that notify you on new properties that are available as well as changes in existing listings that you are following). Step 2: Once you have selected your preferred properties, we can book showings and view them together.

Sellers:

Q: How do I choose an agent?

A: You’ll want an agent with a long track record of success and a strong support staff. It’s important that your agent be able to stage frequent showings and open houses — because every showing creates the possibility of an offer. Your agent should also have a comprehensive marketing plan, including a strong online presence.

Q: What are the two most important factors in selling a home?

A: Price and condition. The first step is to price your home correctly. Use comparative sales information from your agent, or pay for a professional appraiser to objectively evaluate your home's worth. Second, go through the house and repair any obvious cosmetic defects that could deter a buyer. Remember…curb appeal and first impressions are key.

Q: How should I best prepare my home for sale?

A: There’s always a buyer for every property. That said, you will want to be able to create the strongest emotional response that you can when buyers first see your home. To do this, you will want to consider clearing out all of the clutter, make sure that all the lights work and that your house feels clean, organized and move-in ready.

Q: How do I decide on a listing price?

A: Pricing is determined by recent sale prices in your area (comps). It is important to remember that comps have to be adjusted accordingly for pluses and minuses between your home and the neighboring homes that have recently sold. List prices may show you trends in the market but they don’t represent reality until they become sold prices. It is a known fact that pricing a property correctly will save you money and may often produce better results than overpricing a property and chasing the market down.  

Q: How long will it take to sell my home?

A: It depends. There are many factors that may come into play when you are selling you’re home. Some of those factors may include: inventory, current financing conditions such as interest rates and desirability of the property. That said, the national averages are three to six months but typically, California properties tend to move faster. It is more likely that your home will sell in the first few months of it being listed.


Educating Our Clients

exposure and activity

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It's all about timing

The above graph illustrates the importance of placing your property on the market at a realistic price and terms from the very beginning.  A property attracts the most excitement and interest from the real estate community and potential buyers when it is first listed.

intelligent pricing

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Pricing property correctly

Pricing your property competitively will generate the most activity from brokers and potential buyers. Interest is at its highest when a property is initially placed on the market. Pricing your property too high may make it necessary to drop the price below market value to compete with newer, well priced listings.